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[Q&A Policy Issuances] [Q&A Information Issuances]
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Q & A Policy Issuance 04-64 and
04-69
Advertising on One
Stop Career Center Websites |
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Issuance 04-64 and Issuance 04-69 |
| Q |
Based on Policy Issuance
04-64 “Advertising on One Stop Career Center Websites”, does this mean
that career centers can no longer accept advertising of any kind on their
websites, or just that of training providers and program operators? Does
this mean that a company, such as Home Depot, can not advertise with
career centers? |
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A |
Policy Issuance 04-64
(8/11/04) instituted a moratorium on the acceptance and/or solicitation of
advertising on career center websites until such time as issues related to
the acceptance of advertising by career centers was researched and a
definitive policy developed. DCS conducted an analysis of the issues,
consulting with the DCS General Counsel and Workforce Development
Administrators from a number of other states. Based on this review, Policy
Issuance 04-69 “One Stop Career Center Advertising Policy” was issued on
September 11, 2004.
The policy prohibits Massachusetts career centers from soliciting or
accepting advertisements of private training vendors, private program
operators and other entities, regardless of advertising method, unless the
advertisement specifically relates to a service or activity conducted in
partnership with the career center.
The policy specifically referenced an example using Home Depot to
illustrate an acceptable vs. unacceptable advertising practice. An
advertisement solely promoting local Home Depot employment opportunities
in conjunction with a formal recruitment/referral agreement between Home
Depot and the career center would be acceptable whereas an advertisement
promoting any aspect of its retail business would not be acceptable. |
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| Q |
Does the Advertising
Policy apply to all media, including printed materials such as career
center newsletters? |
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A |
As referenced in Policy
Issuance 04-69 prohibits unacceptable advertising (as described) regardless of
advertising method or medium. |
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